3 Steps to Cleaner Data (and Happier Customers)

  • by Jan van Hoof, SAP CRM Business Consultant, Logica
  • June 15, 2008
Learn how you can improve the quality of your customer data in three simple steps without using third-party services.
Key Concept

After you identify duplicate customer master records, SAP CRM provides functionality for data cleansing. This process enables a customer data administrator or sales representative to transfer business transactions from one customer to another and, if required, delete or archive the duplicate customer master records.

When an organization has duplicate customers in its database, transactions for the same customer could be assigned to two different customer numbers. Inaccurate customer information leads to inefficiency and unprofessional customer contacts. It causes irritation with customers and increases the costs of direct mail, marketing campaigns, delivery, and invoicing. The quality of data determines the quality of the interaction with the customer.

The data cleansing functionality in SAP CRM 2005 helps you consolidate the duplicate records to avoid these problems. You can achieve a higher data quality and improve customer satisfaction with three simple steps to cleanse your customer data:

Step 1. Create the data cleansing case

Step 2. Process the cleansing case

Step 3. Delete the duplicate business partners (optional)

Jan van Hoof

Jan van Hoof is an SAP CRM business consultant. He has a proven record in many different CRM environments and supports organizations on their journeys to successful CRM implementations. He applies his extensive experience in several industries, focusing on customer contact strategies, call centers, customer support, telesales, and telemarketing processes.

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