8 Tips to Help You Plan Your mySAP CRM Mobile Sales Implementation

  • by Saravanan Baskaran, Manager, Skyworks Solutions, Inc.
  • January 15, 2007
/Mobile
Uncover the tactics, strategies, and workarounds that wireless semiconductor manufacturer Skyworks Solutions, Inc., used to achieve a successful implementation of mySAP CRM 4.0 Mobile Sales.
Key Concept
Opportunity Management with Mobile Sales connects all the business processes that occur during a sales cycle and makes this information available to everyone on the sales team. The team uses opportunity management to record detailed information about sales opportunities, including the potential sales volume, the potential revenue amount, the closure probability percentage, information on competitors and competitive products, and the date you must fill the order to satisfy the customer or prospect. In addition, the use of opportunities within Mobile Sales ensures that sales executives follow specific steps or a specific sales methodology during the sales cycle.

Skyworks Solutions, Inc., an innovator of high-performance analog and mixed signal semiconductors that enable mobile connectivity, implemented mySAP CRM 4.0 and Mobile Sales for Opportunity Management in less than 100 days. Prior to this implementation, the sales team used mySAP CRM 3.1 and SAP Enterprise Portal (EP) 5.0 to enter and manage opportunities. Sales users had to access several screens to enter information about products, customers, and competitors. The users were concerned about ease of use and speed, and user satisfaction was declining prior to the upgrade.

In the new system, the mobile client allowed users to maintain and update opportunities without a network connection. Improved speed, flexibility, and ease of use were the key features that benefited the sales force. Now sales users can enter opportunities in less than one minute and on one screen. In the earlier system it took five to ten minutes to enter an opportunity.

Here are some of the useful tips we learned that can help you when considering a mySAP CRM Mobile Sales implementation. Although the tips refer to mySAP CRM 4.0, many also apply to mySAP CRM 2005, with the exception of the SAP Note tip. The team also applied several SAP Notes in the process. Refer to the sidebar, “Important SAP Notes for Mobile Sales Implementations” for more information about these SAP Notes.

Saravanan Baskaran

Saravanan Baskaran is a manager at Skyworks Solutions, Inc. For more information about Skyworks, please visit Skyworks’ Web site at: www.skyworksinc.com. Saravanan has 10 years of experience in SAP as it relates to Sales and Distribution, and has worked with mySAP CRM for the past three years. His responsibilities include evaluating customer requirements, configuring the system, and providing project management services. He also has served as a lead analyst/consultant in several projects from the planning, system configuration, and testing phases through go-live and post-implementation support.

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