Add Custom Fields for Your Business Partner: Part 1 — Marketing Attributes

  • by Ned Falk, Senior Education Consultant, SAP
  • June 15, 2007
You can use marketing attributes and attribute sets to add custom fields without ABAP coding. Follow these steps to create, assign, and maintain marketing attributes and attribute sets in SAP CRM. Then see how standard marketing tools allow you to automate the entry of the attributes.
Key Concept

SAP CRM uses marketing attributes to generate marketing profiles for your business partners. For example, an attribute could be age or occupation. A marketing attribute set is a group of attributes that you process and maintain together.

In most SAP CRM implementations, you need to add fields to the business partner master. Sometimes these fields are just for reporting and other times you use them more operationally, such as to drive priority at the call center or find untapped marketing segments.

For example, you could track your business partners’ hobbies and customer sizes. Although these fields are not standard fields, you can add them easily — without using ABAP code. The three ways are:

  • Marketing attributes

  • User-defined attributes

  • Custom fields that you add with the Easy Enhancement Workbench

I’ll discuss the marketing attributes method and its advantages in this article. I’ll go over the other two methods in subsequent articles. I’ll also identify design issues for which collaboration with the BI team is necessary. This process applies to all recent releases of SAP CRM, including SAP CRM 2005.

Ned Falk

Ned Falk is a senior education consultant at SAP. In prior positions, he implemented many ERP solutions, including SAP R/3. While at SAP, he initially focused on logistics. Now he focuses on SAP HANA, SAP BW (formerly SAP NetWeaver BW), SAP CRM, and the integration of SAP BW and SAP BusinessObjects tools. You can meet him in person when he teaches SAP HANA, SAP BW, or SAP CRM classes from the Atlanta SAP office, or in a virtual training class over the web. If you need an SAP education plan for SAP HANA, SAP BW, BusinessObjects, or SAP CRM, you may contact Ned via email.

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