Automate Sales Analytics in BW as a Predecessor to a Full CRM/BW Landscape

  • by Ned Falk, Senior Education Consultant, SAP
  • July 1, 2003
Use BW's Reporting Agent and standard Business Content to automatically generate operational sales-analytics reports, and pave the way for a full-blown mySAP CRM implementation later.


You can tackle sales analytics through BW’s capabilities. BW gives you the ability to produce reports that analyze sales data in R/3 and external systems, and it gets you one step closer to a full analytical CRM implementation.

All you need is the Reporting Agent and the Content Management Framework provided with BW 3.x and SAP’s Web Application Server 6.20.

Ned Falk

Ned Falk is a senior education consultant at SAP. In prior positions, he implemented many ERP solutions, including SAP R/3. While at SAP, he initially focused on logistics. Now he focuses on SAP HANA, SAP BW (formerly SAP NetWeaver BW), SAP CRM, and the integration of SAP BW and SAP BusinessObjects tools. You can meet him in person when he teaches SAP HANA, SAP BW, or SAP CRM classes from the Atlanta SAP office, or in a virtual training class over the web. If you need an SAP education plan for SAP HANA, SAP BW, BusinessObjects, or SAP CRM, you may contact Ned via email.

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