Many companies use channel partners to ensure their products reach the end consumer. Find out how brand owners can model channel partners in SAP CRM, which provides them with the basis to make business decisions about these partners.
Brand owners are companies that manufacture and market particular products and product lines. To sell these products, they often enter into relationships with channel partners, such as distributors, dealers, resellers, and retailers. To best manage their channel partners, brand owners must collect as much information as possible about these partner companies and their performance. To do this, they model channel partners to understand who the partners are, their core competencies, where they are in the partner lifecycle, and how they fit into the brand owners’ overall ecosystem.