Control the Language for Outbound Email Campaigns

  • by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation
  • May 15, 2008
SAP CRM Marketing allows you to send email campaigns to large numbers of contacts, who may be located in different countries. Learn how to control the language of outbound marketing campaigns so that contacts receive the email messages in their preferred languages.
Key Concept

SAP CRM Marketing provides all the tools you need to translate an email form before using it in a campaign. When the translated form is tied to a campaign, the system uses a standard set of rules to determine each recipient’s language. The corresponding translation of that form is then sent to the contact. You can override the standard rules for language determination to meet your specific business requirements.

In 2006, Dow Corning Corporation implemented SAP CRM 2005 as a foundation for our Sales and Marketing functionality. We now use this solution for all of our global email-based marketing campaigns.

Our contacts are located in many countries and speak many languages. We often need to send a marketing campaign to contacts in different countries. We want each person to receive the message in his or her local language.

For example, a campaign might target thousands of recipients located through-out North and Central America. Contacts in the United States must receive the email in English, while those in Mexico and Central America receive Spanish emails, unless they have indicated that they prefer to receive English. In addition, we might have contacts in Quebec who have specified French as their language preference. You can configure SAP CRM Marketing to handle these types of scenarios. Let me show you how we translate the content of our campaigns and control the language for each recipient.

William R. Pritchett

William (Bill) Pritchett has more than 25 years of IT industry experience and has worked at Dow Corning Corporation for the past 16 years. Over the past eight years he has focused on the company’s CRM systems and processes. His current responsibilities include expanding the capabilities of Dow Corning’s SAP CRM 7.0 system.

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