Enhance SAP CRM Planning and Analysis with BPS

  • by Matt Christensen, Director of Enterprise Performance Management, PRAGMATEK Consulting Group
  • April 15, 2007
Strategic Enterprise Management — Business Planning and Simulation (SEM-BPS) provides flexible capabilities that gain functionality through the SAP CRM planning services configuration. Obtain an understanding of the configuration options that SEM-BPS offers for SAP CRM integrated planning with Marketing Planner.
Key Concept

Strategic Enterprise Management — Business Planning and Simulation (SEM-BPS) is a toolset that supports the deployment of flexible planning solutions based on an underlying BW system. It enables the configuration and development of manual input layouts along with automated planning functions that directly update data in a real-time BW InfoCube.

If you want to provide an efficient budgeting and planning interface to your SAP CRM users, you can incorporate Strategic Enterprise Management — Business Planning and Simulation (SEM-BPS) with your CRM planning. The options for enhancing SAP CRM planning with BPS can become a bit confusing, because several technical components are involved.

To help clarify how you can optimize your planning, I’ll focus on a marketing planning example to show how the various toolsets come together. I’ll walk through a few of the options that you can use to provide users with the optimal planning experience. First, configure the basic integration through a planning profile. Then, add a new planning category in SEM and BW. Finally, incorporate the new category into manual and automated planning interfaces.

The processes in this article apply to SAP CRM 4.0 and SAP CRM 2005. To use SEM, you need to have an underlying installation of Business Information Warehouse (BW) to host its transactional and master data.

Matt Christensen

Matt Christensen is the director of Enterprise Performance Management at PRAGMATEK Consulting Group in Minneapolis. He has more than seven years of experience implementing a broad set of SAP financial modules, including configuration and development in R/3, Business Information Warehouse, and Strategic Enterprise Management. Matt holds an undergraduate degree in computer science and an MBA in finance.

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