Manage Newsletters with SAP CRM

  • by Marek Andrzejczak, Senior SAP Consultant
  • September 2, 2011
Understand the basic process behind managing newsletters and different IT approaches supporting this process. Learn how to directly integrate newsletter management with SAP CRM 6.0 and 7.0, the limitations of this method, and how to use customization to overcome these issues.
Key Concept
Newsletter management involves promoting personalization of newsletters sent by companies, integrating their sending with other marketing activities in the company, complying with legal restrictions in sending marketing emails, and ensuring the performance of IT systems that support newsletter preparation and sending.

Newsletters are one of the oldest methods of Internet communication between companies and their customers and partners, and remain one of the most popular. In recent years their role and possibilities have changed significantly. This change is driven both by increasingly powerful IT systems and by stricter regulations regarding email advertising.

To meet these challenges, companies have adopted three main approaches to managing newsletter campaigns: outsourcing, dedicated mass-mailing systems, and integration into the main CRM system.

Of these approaches, integrating newsletter management directly into your SAP CRM system provides the best option for personalization and integration with other marketing campaigns. It also helps limit the duplication of customer data.

Marek Andrzejczak

Marek Andrzejczak is a senior SAP consultant specializing in SAP CRM and SAP SD. As a leading consultant he has taken part in several SAP CRM and SAP ERP implementations, including global template solutions. In this role, Marek helps to define and implement SAP CRM/SAP SD strategies for customers from the retail, FMCG, media, construction and food industries. Marek is an SAP-certified consultant in the areas of SAP CRM, SAP SD and ABAP.

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