SAP CRM 2007

A Public Sector Company’s Upgrade Journey

  • by Jerine Rosato, Program Manager and Manager of CRM, San Diego Unified Port District
  • October 15, 2007
Follow the steps the Port of San Diego is taking as it plans for a major SAP CRM upgrade.
Key Concept

SAP CRM 2006s is the latest version of SAP CRM, currently available to select companies. The next generally available version, SAP CRM 2007, is expected to be available for Ramp-Up customers in late 2007 and generally available around the middle of 2008.

In July 2003, the Port of San Diego (Port) implemented mySAP CRM 3.0. Although this version of SAP CRM served our needs at the time, as we became more comfortable with the system, our needs became more sophisticated and the older mySAP CRM 3.0 no longer suits us. Plus, our warranty is expiring. What does an organization do when it grows out of its baby shoes? It upgrades! In this first in a series of articles, follow the Port on its SAP CRM upgrade journey.

Note
For more information about how the Port went through the implementation of mySAP CRM 3.0, refer to my article, “Case Study: Port of San Diego Customer Information Hub Improves Customer Service” (Volume 2, Number 7), available in the CRM Expert knowledgebase at www.CRMExpertOnline.com.

Jerine Rosato

Jerine Rosato has worked for the Port since 2001 and is responsible for the continued development and operations of the Port’s CRM program. She also works closely with the ongoing development and implementation of the Port’s COMPASS strategic plan, as well as the development of new strategic programs for the Port. Prior to her work at the Port, Jerine was involved in developing start-up organizations for more than 20 years, including experience in research and development, strategic planning, process engineering/re-engineering, and technical writing. Jerine has published two articles on the strategic planning process for trade publications and presented to many organizations on CRM in the public sector. Jerine holds a bachelor of science degree in organizational behavior.

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