SAP CRM 7.0 Enhancement Package 1

Key Design Considerations and Potential Challenges for Web Channel Implementation

  • by Karthik Suryanarayanan, Senior Consultant, Capgemini LLC
  • September 15, 2011
Learn the key considerations and challenges when implementing SAP Web Channel for SAP CRM 7.0 enhancement package 1, as well as the resources and timelines of a typical implementation.
Key Concept
SAP Web Channel is a module of SAP CRM that allows for online marketing, sales, service, and Web traffic analysis. It is available in versions for SAP CRM and SAP ERP.

With the advent of SAP CRM 7.0 and particularly enhancement package 1, SAP has greatly improved its Web Channel application. This new and improved Web Channel application adds the latest technologies such as Web 2.0 and AJAX to E-Commerce. These functionalities were further enhanced when SAP launched the Ramp-Up of the new Web Channel Experience Management in July 2011. It is based on JavaServer Faces/Facelets and has new features such as master data management-based Catalog Management.

I focus on some of the key design considerations and challenges that a company encounters during an SAP Web Channel implementation. I also outline the scope, resources, and timelines required for a typical implementation with a few additional enhancements.

This article assumes that companies planning to implement SAP Web Channel have already implemented SAP ERP 6.0.

Karthik Suryanarayanan

Karthik Suryanarayanan has been with Capgemini LLC for many years, in various SAP consulting roles. His areas of expertise include SAP CRM Marketing, Sales, and Web Channel. He is currently working on an international roll-out of SAP CRM IPM for a renowned television distribution company. In addition to being Six Sigma Green Belt and PMP certified, he holds a bachelor’s degree in chemical engineering and a master’s degree in physics from the Birla Institute of Technology and Science, BITS-Pilani, India. He also holds a master’s degree in information systems from the University of Cincinnati.

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