Web 2.0 has become an integral part of the CRM WebClient UI in SAP CRM 7.0. Three Web 2.0 concepts in particular, AJAX, widgets, and drag and drop, illustrate the use of state-of-the-art Internet technology in the CRM WebClient UI.
Web 2.0 technologies include blogs, wikis, and RSS feeds. With the incorporation of Web 2.0 functionalities, SAP CRM became more efficient and easy to use. In particular, the intuitive and interactive functionality of the CRM WebClient UI has been enhanced. With just a few clicks, users can adapt the CRM WebClient UI with Web 2.0 technologies that fit their business process needs.
The term Web 2.0 is one of those buzzwords that one hears all the time when talking about new Internet technology, and increasingly so in the context of SAP CRM. What exactly is the impact of Web 2.0 on SAP CRM and how does it benefit from this technology?
Table 1 displays a list of examples of Web 2.0 technologies used in SAP CRM 7.0. I will outline the implementation of three types of Web 2.0 technologies in the CRM WebClient UI: AJAX, widgets, and drag and drop.