SAP E-Commerce for mySAP CRM:


Integrate Your E-Commerce Channel into Your Order Management Processes

  • by Birgit Starmanns, Senior Director, Solution Marketing, EPM and Finance Solutions, SAP
  • October 15, 2005
With SAP E-Commerce for mySAP CRM, you can extend your CRM business processes to the Internet. This provides customers with a consistent experience on the Web for sales and self-services and allows you to integrate your e-commerce channel into your order management processes.
Key Concept
SAP provides standard JavaServer Pages (JSP) templates for SAP E-Commerce that you can use in either business-to-consumer or business-to-business scenarios. JSPs provide a way to display dynamic content on the Web using simple Java programming. The end result is an HTML page that presents a layout with Java code and performs the required processing for, say, a database query or filling blank input fields.

Online customers have high expectations for e-commerce sites. They want full, accurate product information, recommendations that are based on preferences and prior purchasing history, and reliable processes for delivery and payment. Online customers also expect to be recognized regardless of the channel through which they interact with the selling company.

To meet these expectations, SAP E-Commerce for mySAP CRM extends functionality from mySAP CRM to the Internet, creating an online sales and interaction channel for both business customers and consumers. SAP E-Commerce, which is part of mySAP CRM, uses the business data and business processes that have already been defined for sales processes in other channels. Customers receive consistent information across all channels within mySAP CRM whether they interact with a sales representative, a call center agent, or a Web site to place their orders.

Birgit Starmanns

Birgit Starmanns is a senior director in solution marketing at SAP for EPM (Enterprise Performance Management) and Finance solutions. Birgit has more than 20 years of experience across solution marketing, solution management, strategic customer communities, and consulting. Her functional experience is in finance, including core SAP ERP and enterprise performance management, as well as customer relationship management, which has allowed her to focus on the integration of cross-functional business processes. Prior to joining SAP, she was a principal in management consulting organizations, redesigning business processes and implementing SAP R/3 and R/2 for numerous Fortune 500 and SME companies, with a focus on management accounting. Birgit holds a BA and an MBA from the College of William and Mary.

This June, Birgit Starmanns will be speaking at the SAPinsider Financials 2015 conference in Nice, France. View event details here.

 

See more by this author


Comments

No comments have been submitted on this article. 


Please log in to post a comment.

To learn more about subscription access to premium content, click here.