Using Campaign Discounts in SAP CRM Quote and Sales Order Processes

  • by Praveen Peddibhotla, Principal-Management Consulting Services, Infosys
  • Anand Agarwal, SAP CRM Technical Architect, Infosys
  • Raghurama Gurrala, Lead Consultant, Infosys
  • September 17, 2013
See how to apply campaign discounts during overall pricing in SAP CRM. Learn about the settings required to configure campaign discounts in both SAP ERP Central Component (SAP ECC) and SAP CRM, and how to prepare a high-level design to set up campaign discount functionality.
Key Concept

Campaign discount functionality in SAP CRM is often used as a sales incentive and to introduce new products to the marketplace. This process cuts across marketing, sales, and e-commerce scenarios.

Companies have traditionally used discount campaigns to stimulate sales. Many people and roles within an organization are involved in campaign processing across many different channels of sales, and with the number of sales on e-commerce and mobile channels increasing, campaigns must be accessible online and via mobile by customers as well as by sales reps. It is also important that discounts flow to the back-end SAP ERP Central Component (SAP ECC) system to be processed with minimal manual intervention, and, in cases in which there are multiple valid campaign codes, that campaign codes are able to be changed after the order is placed.

Praveen Peddibhotla

Praveen Peddibhotla is a certified SAP CRM professional with over 14 years of experience. He spent seven years in enterprise application implementations across multiple industries and is currently working with Infosys Management’s consulting services unit as a principal consultant. Praveen’s core expertise is in leading and deploying transformation-based SAP CRM solutions across the retail, consumer products, and healthcare industries. He also has experience in sales in the petro-chemical industry.

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Anand Agarwal

Anand Agarwal has 10+ years of experience in SAP Consulting and Implementation with over seven years in SAP CRM and three years on multi-dimensional platforms of SAP, including R/3 (4.6, 4.7, ECC), SAP CRM, SAP SRM, and SAP-APO. He has worked on four end-to-end implementation projects, two upgrade projects, and two support projects in SAP releases 4.6B, 4.6C, 4.7, ECC 6.0, and SAP CRM 5.0, 6.0, 7.0, and 7.0 with Enhancement Package 2 support package. Anand is an SAP-trained CRM 7.0 consultant on Base Customization and in the roles of Technical Lead and Technical Architect. His core competencies include Business Process Analysis, Package implementations, CRM product development, and Prototyping SAP solutions for complex business requirements. His SAP experience includes in SAP CRM 7.0 (Sales, Marketing , Service Module, E-Commerce, Pricing), WEB-UI, CRM-Middleware, E-Commerce, SAP-APO, SAP-R/3 (4.6C, 4.7, ECC) in Sales & Distribution, Material Management,  Finance, CRM Middleware, Transaction Billing in Healthcare and Pharmaceuticals, and the FMCG industry.

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Raghurama Gurrala

Raghurama Gurrala is an SAP CRM professional with more than 16 years of industry experience and eight years of SAP CRM experience. He has worked on various SAP CRM projects, including green field implementations, upgrades, enhancements, and steady state support projects. He has rich process experience across many industry verticals, including retail, high-tech, utilities, and pharmaceuticals. He is currently working with Infosys as Lead Consultant. You may contact Raghurama via email at gurralaraghu@gmail.com.

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