Using Campaign Discounts in SAP CRM Quote and Sales Order Processes
- by Praveen Peddibhotla, Principal-Management Consulting Services, Infosys
- Anand Agarwal, SAP CRM Technical Architect, Infosys
- Raghurama Gurrala, Lead Consultant, Infosys
- September 17, 2013
See how to apply campaign discounts during overall pricing in SAP CRM. Learn about the settings required to configure campaign discounts in both SAP ERP Central Component (SAP ECC) and SAP CRM, and how to prepare a high-level design to set up campaign discount functionality.
Campaign discount functionality in SAP CRM is often used as a sales incentive and to introduce new products to the marketplace. This process cuts across marketing, sales, and e-commerce scenarios.
Companies have traditionally used discount campaigns to stimulate sales. Many people and roles within an organization are involved in campaign processing across many different channels of sales, and with the number of sales on e-commerce and mobile channels increasing, campaigns must be accessible online and via mobile by customers as well as by sales reps. It is also important that discounts flow to the back-end SAP ERP Central Component (SAP ECC) system to be processed with minimal manual intervention, and, in cases in which there are multiple valid campaign codes, that campaign codes are able to be changed after the order is placed.
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