What You Should Know About Native SAP CRM Integration in an SAP Environment

  • by George Fratian, CRM Project Manager
  • July 15, 2008
Preview George Fratian’s upcoming SAP PRESS book Planning Your SAP CRM Implementation, which helps you plan the process of upgrading your SAP CRM system or implementing SAP CRM for the first time. The book, released in July 2008, spans topics as diverse as project initiation, scope control, staffing your team, the CRM project life cycle, upgrades and future projects, and technical architecture choices that you’ll be facing in your CRM project. It also includes several case studies with content updated for SAP CRM 2007.
Key Concept

Native integration refers to the out-of-the- box integration between the various SAP systems (e.g., SAP CRM, SAP ERP, and SAP NetWeaver Business Intelligence [SAP NetWeaver BI]) through the means of SAP Middleware. The middleware allows these systems to share data — for example, it allows you to send business partner data to SAP NetWeaver BI so you can report on it.

In this first in a series of three articles, I’ll present a small excerpt from the chapter dedicated to integrating SAP CRM with other SAP systems (e.g., SAP ERP and SAP NetWeaver Business Intelligence [SAP NetWeaver BI]). The material presented here briefly addresses the native integration within the SAP suite of products, while the book’s content delves into several other aspects, including integrating non-SAP CRM software packages with your SAP ERP. The native integration available when implementing a homogenous SAP solution is one of the most critical, but least advertised, aspects of a CRM project.

George Fratian

George Fratian is a CRM project manager with more than 11 years of experience in the SAP arena (CRM and R/3). The past five years were dedicated to various projects implementing mySAP CRM systems in different industries such as Oil & Gas, Health Care, and High Tech. He has designed and implemented complex mySAP CRM-based solutions for Fortune 20 companies in the areas of Internet Sales and Online Sales, Sales Force Automation, Case Management, and Interaction Center WebClient.

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