A List of Key Gaps and Challenges Within Rights Inventory in SAP IPM and How to Address Them

  • by Maneesh Agarwal, SAP CRM Manager, Capgemini
  • Manjinder Sohi, SAP CRM Senior Consultant, Capgemini
  • March 11, 2013
The media industry’s core product is intangible and the same product is licensed in different markets and territories. Here is a list of gaps in SAP IPM 7.0 enhancement package 1 for these unique requirements and suggestions for how to address them.

The media industry’s core product is intangible and the same product is licensed in different markets and territories. SAP’s answer for this business need is SAP Intellectual Property Management (SAP IPM), which sits on top of SAP CRM.  Intellectual Properties (IPs) are intangible products and a single IP is licensed multiple times using multi-dimensional rights. That’s one of the key differences between the media industry and other industries, especially manufacturing, in which one product is sold and consumed in just one sales order.

The media business is continuously evolving in today’s economy and digitalization, so the media client requirements also change frequently. The core architecture underlying  SAP CRM gives flexible tools and enhancements to cover these requirements.

Maneesh Agarwal

Maneesh Agarwal is a manager with Capgemini’s SAP Service line. Maneesh has been working with SD and CRM solutions of SAP and implemented such SAP solutions for FMCG, leasing, healthcare, equipment manufacturers, and media and entertainment clients. Maneesh has strong expertise in SAP CRM Sales, Service, Contract Management, industry solutions (e.g., leasing and media-IPM), and specializes in SAP CRM and SD pricing.

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Manjinder Sohi

Manjinder Sohi specializes in deploying SAP CRM solutions and has a track record of successes in implementing IT solutions in the manufacturing, chemical, educational, banking, healthcare, and media and entertainment industry sectors. His expertise includes SAP CRM Sales, Marketing, SAP CRM Mobile, and SAP CRM-IPM. He holds certification from SAP and is the CRM industry solution leader for Capgemini’s SAP CRM service line. Manjinder graduated from the University of Texas at Dallas with a master’s degree in computer science.

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