BI/Financials/HR/SAP Professional Journal/SCM –
When your SAP CRM system has to account for a customer master that has duplicates, an approach based on linking master data records can provide you with a single view of this data. For example, Customer XYZ exists in the system as XYZ1 and XYZ2, and transactions or installed base products are scattered between the two accounts. You can customize this approach to help meet your various business scenarios. This article describes one such scenario, involving an implementation at a high-tech enterprise.