Marketing

[69 Matches Found]
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by Sruthi Jain, CRM Consultant, SAP October 21, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 
Sruthi Jain explains how to customize customer surveys for different scenarios in the shared-services framework add-on for SAP CRM 7.0.

 


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by Praveen Peddibhotla, Principal-Management Consulting Services, Infosys | Anand Agarwal, SAP CRM Technical Architect, Infosys | Raghurama Gurrala, Lead Consultant, Infosys September 17, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Praveen Peddibhotla, Anand Agarwal, and Raghurama Gurrala explain how to set up campaign discounts in SAP CRM, ensure that discounts flow to the back-end SAP ERP Central Component (SAP ECC) system to be processed with minimal manual intervention, and, in cases in which there are multiple valid campaign codes, that campaign codes are able to be changed after the order is placed.


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by Prashant Dube, Director Solution Management, Industry Business Solutions, SAP Canada August 1, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 
Learn from Prashant Dube, of SAP Canada, how to use SAP’s order management functionality to optimize your order-to-cash process, increase profits, and keep your customers happy.

This presentation is from CRM 2013. For more information about this and our other conference and seminar offerings, visit our Conference and Seminar Website.


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by Winfried Gerg, Director Product Management CRM Web Channel, SAP AG August 1, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Winifred Gerg of SAP AG shows you what’s new with SAP’s multi-channel e-commerce strategy, including what’s new with the solution delivery roadmap.

This presentation is from CRM 2013. For more information about this and our other conference and seminar offerings, visit our Conference and Seminar Website.


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BI/Financials/HR/SAP Professional Journal/SCM – 

Learn from Deloitte’s Bhanu Sistla how to develop custom SAP CRM ex-commerce applications to meet your customers’ needs.

This presentation is from CRM 2013. For more information about this and our other conference and seminar offerings, visit our Conference and Seminar Website.


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BI/Financials/HR/SAP Professional Journal/SCM – 

Vishal Mani shows you how to use social media platforms (like Facebook) more effectively. Learn how to broaden your customer network, and your marketing and customer service activities.

This presentation is from CRM 2013. For more information about this and our other conference and seminar offerings, visit our Conference and Seminar Website.


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by Vikas Venugopal, Solution Manager, SAP July 23, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Vikas Venugopal of SAP introduces you to SAP HANA-powered marketing solutions. Learn how SAP CRM marketing solutions can be optimized to gather and crunch real-time customer data and user-driven analytics.

This presentation is from CRM 2013. For more information about this and our other conference and seminar offerings, visit our Conference and Seminar Website.


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by Stephen Johannes, SAP CRM Developer July 12, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

This book, “SAP CRM: Technical Principles and Programming,” by Stephen Johannes, provides developers and consultants with the technical foundation to be more effective on CRM projects and to increase the success of CRM implementations. For more information about the book, visit its page on insiderBOOKS.com.


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by Amit Venugopal, Managing Director and Vice President, Sales, ecenta AG July 12, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Learn from CRM expert Amit Venugopal of ecenta AG how to harness the power of SAP Social OnDemand and SAP Social Media Analytics.

This presentation is from CRM 2013. For more information about this and our other conference and seminar offerings, visit our Conference and Seminar Website.


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by Stephen Johannes, SAP CRM Developer July 12, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

SAP CRM: Technical Principles and Programming,” is by Stephen Johannes. It provides developers and consultants with the technical foundation to be more effective on CRM projects and to increase the success of CRM implementations. For more information about the book, visit its page at insiderBOOKS.com


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by Hillary Bliss, Analytics Practice Lead, Decision First Technologies | Decision First Technologies, July 10, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

In this 30-minute webinar recording, author Hillary Bliss of Decision First Technologies walks you through her in-depth report, “An Introduction to SAP Predictive Analysis and How It Integrates with SAP HANA.”


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by Seema Thomas, Application Solution Manager, CRM On-Demand Solution Management, SAP Labs July 9, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Watch SAP's Seema Thomas's session and learn how to leverage SAP rapid-deployment solutions.

This presentation is from CRM 2013. For more information about this and our other conference and seminar offerings, visit our Conference and Seminar Website.


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BI/Financials/HR/SAP Professional Journal/SCM – 

Bill Ziska shows you why we make mistakes and what motivates us to do better. In his interactive presentation, get guidance for avoiding mistakes for your sales, marketing, and service teams, and learn how to improve performance.

This presentation is from CRM 2013. For more information about this and our other conference and seminar offerings, visit our Conference and Seminar Website.


In Depth
by Decision First Technologies, | Hillary Bliss, Analytics Practice Lead, Decision First Technologies June 30, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

In this exclusive report, take a walk into the world of SAP Predictive Analysis and how it ties into SAP HANA and SAP Lumira. Learn the importance of general predictive modeling concepts, and then apply those concepts as part of a bigger discussion about the architecture and features of SAP Predictive Analysis.


In Depth
by Scott Wallask, Managing Editor June 26, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Download a Q&A based on our special report, “An Introduction to SAP Predictive Analysis and How it Integrates with SAP HANA.”


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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP March 29, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Watch and learn. Don't miss this chance hear Bill Pritchett, Senior Business Process Engineer, Dow Corning Corporation, and John Burton, Director Solution Management, SAP Interaction Center & Social CRM, engage in an in-depth discussion about how to maximize your outbound email campaigns. Learn how to personalize the content for each user when sending outbound email campaigns using SAP CRM marketing, so that contacts get emails that contain their name, title, and other information you want to tailor specifically for each recipient.

This discussion was videotaped at CRM 2013 and is based on their popular CRM hub articles, “Your Mass Emails Can Also be Personal if You Use Marketing Attributes,” and “Provide Better Customer Support with Personalized Email and Chat Responses.”


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by Rakesh Kalyankar, SAP NetWeaver BW- and HANA-certified consultant, SAP December 18, 2012
BI/Financials/HR/SAP Professional Journal/SCM – 
Learn how to capture SAP CRM marketing attribute data in SAP NetWeaver BW and use it in reporting. Sample code is included.

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by Liang Ma, Specialist Master, Deloitte Consulting LLP November 27, 2012
BI/Financials/HR/SAP Professional Journal/SCM – 

Liang Ma shows the basic tenets for selecting the best CRM analytic options. Learn the different ways to create interactive reports and real-time dashboards, as well as the architectural and data flow guidelines used to implement CRM analytics.


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by Decision First Technologies, | Jonathan Haun, Director, Data and Analytics, Protiviti | Christopher Hickman, Associate Director, Data and Analytics, Protiviti | Don Loden, Director - Data & Analytics, Protiviti October 17, 2012
BI/Financials/HR/SAP Professional Journal/SCM – 
In this exclusive special report, get an in-depth, step-by-step look at the aspects of implementing business BI solutions on SAP HANA.

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by Ash (Shashank) Heda, Principal, Process and Domain, Consulting & Systems Integration, SAP Practice, Infosys Ltd. | Shailesh Sinha, SAP-CRM and SD Lead, HCL AXON September 28, 2012
BI/Financials/HR/SAP Professional Journal/SCM – 
In this helpful and timely article, authors Ash Heda and Shailesh Sinha show you to how to administer and use smart grid, advanced metering infrastructure, and smart meters to improve your consumers’ experience and optimize your associated energy and operational costs. They neatly lay out the fundamentals, application, and impact of these emerging technologies and show how the SAP Business Suite helps deploy and leverage the value they provide.

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