Segmentation

[7 Matches Found]
 
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by Stephen Johannes, SAP CRM Developer July 12, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

This book, “SAP CRM: Technical Principles and Programming,” by Stephen Johannes, provides developers and consultants with the technical foundation to be more effective on CRM projects and to increase the success of CRM implementations. For more information about the book, visit its page on insiderBOOKS.com.


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by Rakesh Kalyankar, SAP NetWeaver BW- and HANA-certified consultant, SAP December 18, 2012
BI/Financials/HR/SAP Professional Journal/SCM – 
Learn how to capture SAP CRM marketing attribute data in SAP NetWeaver BW and use it in reporting. Sample code is included.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP June 9, 2009
BI/Financials/HR/SAP Professional Journal/SCM – 
A small enhancement to the SAP E-Commerce text process allows you to make it easier to adjust static Web text, such as the text on buttons. This gives you the opportunity to implement a custom translation process that fits your individual requirements, enabling global companies to provide the same Web experience to all customers, regardless of language.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation December 15, 2008
BI/Financials/HR/SAP Professional Journal/SCM – 
SAP CRM Marketing allows you to filter your business partner database to send email campaigns to any target group. Learn how to create custom filters so that you can segment contacts based on virtually any selection criteria.

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by Martin Ringvold, Independent SAP NetWeaver BI Consultant | Stephanie Yee, Senior Consultant, Deloitte Consulting, LLP April 15, 2008
BI/Financials/HR/SAP Professional Journal/SCM – 
Find out the business benefits of using data sourced from InfoCubes for marketing segmentation along with some tips and tricks for implementing this functionality.


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by Christian Savelli, Senior Manager, COMERIT August 15, 2006
BI/Financials/HR/SAP Professional Journal/SCM – 
Use mySAP CRM Marketing's Segment Builder with SAP BW data to increase the analytical power of segment modelers. As a centralized repository for enterprise data, SAP BW allows you to access structured data covering areas beyond mySAP CRM, giving you more resources to better determine target groups.

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by Krishna Kumar, Founder, Enterprise Horizons December 15, 2005
BI/Financials/HR/SAP Professional Journal/SCM – 
Obtaining a better view of your customers by segmenting them allows you to launch targeted marketing programs, promotions, campaigns, and service. You can upload data in a simple format (such as Excel) into mySAP CRM to define customer attributes for effective marketing programs.