Campaigns

[16 Matches Found]
 
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by Praveen Peddibhotla, Principal-Management Consulting Services, Infosys | Anand Agarwal, SAP CRM Technical Architect, Infosys | Raghurama Gurrala, Lead Consultant, Infosys September 17, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Praveen Peddibhotla, Anand Agarwal, and Raghurama Gurrala explain how to set up campaign discounts in SAP CRM, ensure that discounts flow to the back-end SAP ERP Central Component (SAP ECC) system to be processed with minimal manual intervention, and, in cases in which there are multiple valid campaign codes, that campaign codes are able to be changed after the order is placed.


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by Kevin Schlueter, Enterprise Architect | Sandy Yang, Data Platform Engineer August 22, 2013
BI – 
- Kevin Schlueter and Sandy Yang show how they helped one company manage its lists for marketing campaigns with SAP BusinessObjects Data Services and SAP NetWeaver. The company replaced a third-party campaign system with a standalone marketing campaign list, saving costs, complexity, and time.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP March 29, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Watch and learn. Don't miss this chance hear Bill Pritchett, Senior Business Process Engineer, Dow Corning Corporation, and John Burton, Director Solution Management, SAP Interaction Center & Social CRM, engage in an in-depth discussion about how to maximize your outbound email campaigns. Learn how to personalize the content for each user when sending outbound email campaigns using SAP CRM marketing, so that contacts get emails that contain their name, title, and other information you want to tailor specifically for each recipient.

This discussion was videotaped at CRM 2013 and is based on their popular CRM hub articles, “Your Mass Emails Can Also be Personal if You Use Marketing Attributes,” and “Provide Better Customer Support with Personalized Email and Chat Responses.”


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by Rakesh Kalyankar, SAP NetWeaver BW- and HANA-certified consultant, SAP December 18, 2012
BI/Financials/HR/SAP Professional Journal/SCM – 
Learn how to capture SAP CRM marketing attribute data in SAP NetWeaver BW and use it in reporting. Sample code is included.

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by John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP | William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation May 29, 2012
BI/Financials/HR/SAP Professional Journal/SCM – 
Use marketing attributes to tailor the content of an email campaign for each recipient. This simple but effective method makes your mass emails more personal.

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by Marek Andrzejczak, Senior SAP Consultant September 2, 2011
BI/Financials/HR/SAP Professional Journal/SCM – 

Understand the basic process behind managing newsletters and different IT approaches supporting this process. Learn how to directly integrate newsletter management with SAP CRM 6.0 and 7.0, the limitations of this method, and how to use customization to overcome these issues.


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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP July 29, 2011
BI/Financials/HR/SAP Professional Journal/SCM – 

See how to personalize the content of outbound email campaigns using SAP CRM marketing.


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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation October 1, 2010
BI/Financials/HR/SAP Professional Journal/SCM – 
When you use SAP CRM Marketing to send an email marketing campaign, you should provide recipients with a way to view the content from a Web page. This allows your contacts to read the content of your campaign if their mail reader was unable to open the HMTL content they received.

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by Matt Mantooth, Education Consultant in the SAP CRM, SAP NetWeaver Administration, SAP ECC, and SAP NetWeaver BW Curriculum, SAP August 23, 2010
BI/Financials/HR/SAP Professional Journal/SCM – 
Discover how to facilitate a simple automated campaign for campaign enrollment. In this example, a sample third-party marketing company handles email delivery and response handling.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP | Vinod C, Developer, SAP CRM April 22, 2010
BI/Financials/HR/SAP Professional Journal/SCM – 

When you use SAP CRM Marketing to send out an email marketing campaign, you should offer a way for recipients to opt out of subsequent emails from your company. Learn how to provide this functionality using standard HTML commands to generate opt-out requests and the E-mail Response Management System to process these requests and automatically update a marketing attribute.


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by Marek Andrzejczak, Senior SAP Consultant November 10, 2009
BI/Financials/HR/SAP Professional Journal/SCM – 
Find out how to efficiently measure and control the financial aspects of marketing activities performed by your company. Understand the data flow between SAP CRM, SAP ERP, and SAP NetWeaver Business Warehouse (SAP NetWeaver BW) systems and the required configuration steps that can help systems work together.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP June 9, 2009
BI/Financials/HR/SAP Professional Journal/SCM – 
A small enhancement to the SAP E-Commerce text process allows you to make it easier to adjust static Web text, such as the text on buttons. This gives you the opportunity to implement a custom translation process that fits your individual requirements, enabling global companies to provide the same Web experience to all customers, regardless of language.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation December 15, 2008
BI/Financials/HR/SAP Professional Journal/SCM – 
SAP CRM Marketing allows you to filter your business partner database to send email campaigns to any target group. Learn how to create custom filters so that you can segment contacts based on virtually any selection criteria.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation May 15, 2008
BI/Financials/HR/SAP Professional Journal/SCM – 
SAP CRM Marketing allows you to send email campaigns to large numbers of contacts, who may be located in different countries. Learn how to control the language of outbound marketing campaigns so that contacts receive the email messages in their preferred languages.

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by Pandora Campbell, CRM Solution Manager – Customer Project Management, SAP Labs, LLC July 15, 2006
BI/Financials/HR/SAP Professional Journal/SCM – 
Coupon Management, a new scenario in mySAP CRM 2005 Marketing, takes you from the preplanning stage of a coupon campaign to the post-analysis stage once the campaign is finished. See how Coupon Management allows you to offer coupon promotions to your customers.

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by Krishna Kumar, Founder, Enterprise Horizons December 15, 2005
BI/Financials/HR/SAP Professional Journal/SCM – 
Obtaining a better view of your customers by segmenting them allows you to launch targeted marketing programs, promotions, campaigns, and service. You can upload data in a simple format (such as Excel) into mySAP CRM to define customer attributes for effective marketing programs.