American Standard Opens New Markets with SAP NetWeaver MDM
- by Davin Wilfrid, Former Contributing Editor, SAP Experts
- September 8, 2009
Most Americans immediately recognize American Standard as a foremost brand name in toilets, sinks, faucets, fixtures, and other kitchen and bathroom products. However, the company’s efforts to become a household name in Mexico were hampered by an unreliable Web site and inefficient product data business processes.
By building on an ongoing SAP NetWeaver Master Data Management (SAP NetWeaver MDM) initiative, American Standard came up with a solution in which accurate product data is fed from a central repository to a new Spanish-language Web site that offers customers a more complete and useful user experience. The solution has also streamlined the process of keeping product information up to date by allowing business users to update the data repository easily.
“Over the last four years we have done a few projects using MDM, and here we had a specific business problem to solve. Using a combination of MDM, portal, and other technologies, we were able to solve the problem,” says Mukunda Krishnaswamy, CTO of American Standard.
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