10 Challenges of APO Implementation in the Consumer Goods Industry

  • by Rajesh Ray, Senior Managing Consultant and SCM Product Lead, IBM Global Business Services
  • March 20, 2014
This case study by Rajesh Ray shows the innovative solutions companies adopted to meet challenges when implementing SAP Advanced Planning and Optimization.
Learning Objectives

Reading this article you will learn:

  • 10 solutions to common challenges facing companies implementing SAP Advanced Planning and Optimization
Key Concept

Disaggregation is a process by which values at a higher level of the product hierarchy are distributed to individual products.

The consumer goods industry has many industry-specific characteristics that present planning challenges. These characteristics include proliferation of stock keeping units (SKUs), promotions, complex disaggregation requirements, shelf life of items, contract manufacturing, and direct store delivery. Leading companies in this industry have designed innovative solutions to overcome 10 common planning challenges.

Rajesh Ray

Rajesh Ray currently leads the SAP SCM product area at IBM Global Business Services. He has worked with SAP SE and SAP India prior to joining IBM. He is the author of two books on ERP and retail supply chain published by McGraw-Hill, and has contributed more than 52 articles in 16 international journals. Rajesh is a frequent speaker at different SCM forums and is an honorary member of the CII Logistics Council, APICS India chapter and the SCOR Society. 

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