From Demand Planning to Demand Signal Management: Pros and Cons of Five Demand Management Solutions

  • by Rajesh Ray, Senior Managing Consultant and SCM Product Lead, IBM Global Business Services
  • November 13, 2013
This article compares demand management options in five SAP solutions and discusses Demand Signal Management (DSiM), a new, SAP HANA-based solution, including a case study of a company that adopted the technology.
Learning Objectives

Reading this article you will:

  • Understand the capabilities and features of SAP Demand Signal Management.
  • See how DSiM differs from traditional demand planning.
Key Concept
Demand Signal Management (DSiM) is an SAP HANA-based solution that helps in sensing demand from a variety of data sources, such as past shipments, point-of-sale (POS) data, and external data sources, including weather forecasts and market research.
Reducing forecast errors, especially for near-term forecasts, has been a challenge for companies and their supply chains for years. Technology has evolved from demand planning or statistical forecasting to demand collaboration to demand signal.

Rajesh Ray

Rajesh Ray currently leads the SAP SCM product area at IBM Global Business Services. He has worked with SAP SE and SAP India prior to joining IBM. He is the author of two books on ERP and retail supply chain published by McGraw-Hill, and has contributed more than 52 articles in 16 international journals. Rajesh is a frequent speaker at different SCM forums and is an honorary member of the CII Logistics Council, APICS India chapter and the SCOR Society. 

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