Part 1:

Essential Steps for Planning a CRM Implementation: Selection Strategy

  • by Tom Ditzler, Program Manager, J. J. Keller & Associates, Inc.
  • March 15, 2008
Follow how J. J. Keller & Associates arrived at the decision to implement SAP CRM after considering the available CRM options. Learn about the diagrams J. J. Keller & Associates used to identify its CRM needs and walk through the steps the company took during the evaluation, first to narrow the choice to two options, and then finally to select SAP CRM.
Key Concept

When considering a new SAP CRM implementation, it is important to look at the impact on your typical business scenarios. This includes not only looking at the financial impact, but also how it affects your CRM team and the technical team that supports it.

Tom Ditzler

Tom Ditzler has been employed at J. J. Keller & Associates, Inc. for 10 years. He has served in sales, marketing, and business analyst positions and now is leading the company through a multi-year implementation of SAP CRM, SAP NetWeaver Portal, and SAP NetWeaver Business Intelligence. Tom holds numerous certificates in project management, training, and education.

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