6 Ways to Maximize the Business Benefits of Your CRM Projects

  • by Jim Goldfinger, Founder and Senior Director, Customer Value Network, SAP
  • February 21, 2012

Jim Goldfinger

Jim Goldfinger is founder and senior director of the CRM Customer Value Network at SAP. He specializes in all areas of CRM. He has spent 30 years in this industry in a multitude of roles spanning sales, marketing, and delivery. His key area of focus is in applying the technology to real business objectives to maximize returns on investments.

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