Search Results

[4 Matches Found]
 
Article icon
by Seema Thomas, Application Solution Manager, CRM On-Demand Solution Management, SAP Labs May 15, 2007
BI/Financials/HR/SAP Professional Journal/SCM – 
Find out about the functionality available in SAP CRM Marketing on-demand, including updates available since SAP introduced it in May 2006. Also see how it relates to the functionality available in the on-premise SAP CRM.

Article icon
by Ned Falk, Senior Education Consultant, SAP April 15, 2007
BI/Financials/HR/SAP Professional Journal/SCM – 
Surveys and questionnaires can be the best source of marketing information for your customer base. See how CRM Survey Suite allows you to create surveys and use them in a BI-CRM environment.

Article icon
by Christian Savelli, Senior Manager, COMERIT August 15, 2006
BI/Financials/HR/SAP Professional Journal/SCM – 
Use mySAP CRM Marketing's Segment Builder with SAP BW data to increase the analytical power of segment modelers. As a centralized repository for enterprise data, SAP BW allows you to access structured data covering areas beyond mySAP CRM, giving you more resources to better determine target groups.

Article icon
by Krishna Kumar, Founder, Enterprise Horizons December 15, 2005
BI/Financials/HR/SAP Professional Journal/SCM – 
Obtaining a better view of your customers by segmenting them allows you to launch targeted marketing programs, promotions, campaigns, and service. You can upload data in a simple format (such as Excel) into mySAP CRM to define customer attributes for effective marketing programs.