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by John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP | William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation February 10, 2014
BI/Financials/HR/SAP Professional Journal/SCM – 

William R. Pritchett and John Burton show how to identify older sales opportunities as closed and automatically remove them from searches. This helps keep salespeople focused on current opportunities.


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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP March 29, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Watch and learn. Don't miss this chance hear Bill Pritchett, Senior Business Process Engineer, Dow Corning Corporation, and John Burton, Director Solution Management, SAP Interaction Center & Social CRM, engage in an in-depth discussion about how to maximize your outbound email campaigns. Learn how to personalize the content for each user when sending outbound email campaigns using SAP CRM marketing, so that contacts get emails that contain their name, title, and other information you want to tailor specifically for each recipient.

This discussion was videotaped at CRM 2013 and is based on their popular CRM hub articles, “Your Mass Emails Can Also be Personal if You Use Marketing Attributes,” and “Provide Better Customer Support with Personalized Email and Chat Responses.”


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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP March 18, 2013
BI/Financials/HR/SAP Professional Journal/SCM – 

Bill Pritchett and John Burton show how to easily create a saved search in WebClient UI and make it available to other groups. Also learn how to transport a predefined saved search from a development system into other environments, and expand the functionality of saved searches. And discover the new functionality that comes with SAP’s new Central Sharing Tool (CST), delivered with SAP CRM 7.0 enhancement package 1.


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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP May 29, 2012
BI/Financials/HR/SAP Professional Journal/SCM – 
When you send outbound email campaigns using SAP CRM Marketing, your email message can include hyperlinks to different types of online content. SAP CRM makes it easy to insert a link to a Web site in your mail form, and images that are stored on the Web can be easily embedded in your messages. You can link other types of content, such as iCalendar appointments and video, to email campaigns, but this involves a few extra steps and some creativity.

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by John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP | William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation May 29, 2012
BI/Financials/HR/SAP Professional Journal/SCM – 
Use marketing attributes to tailor the content of an email campaign for each recipient. This simple but effective method makes your mass emails more personal.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP July 29, 2011
BI/Financials/HR/SAP Professional Journal/SCM – 

See how to personalize the content of outbound email campaigns using SAP CRM marketing.


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by John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP | William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation December 7, 2010
BI/Financials/HR/SAP Professional Journal/SCM – 
Leads that are created in SAP CRM can be scored automatically using criteria that you configure in the system. In addition, you can allow users to manually score your company’s leads to give better insights into your most viable growth opportunities.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation October 1, 2010
BI/Financials/HR/SAP Professional Journal/SCM – 
When you use SAP CRM Marketing to send an email marketing campaign, you should provide recipients with a way to view the content from a Web page. This allows your contacts to read the content of your campaign if their mail reader was unable to open the HMTL content they received.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP | Vinod C, Developer, SAP CRM April 22, 2010
BI/Financials/HR/SAP Professional Journal/SCM – 

When you use SAP CRM Marketing to send out an email marketing campaign, you should offer a way for recipients to opt out of subsequent emails from your company. Learn how to provide this functionality using standard HTML commands to generate opt-out requests and the E-mail Response Management System to process these requests and automatically update a marketing attribute.


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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation August 24, 2009
BI/Financials/HR/SAP Professional Journal/SCM – 
After you build a target group and execute an email campaign, you want to be sure the process ran correctly. Follow these steps to include an internal email address in your target group so that you receive the campaign in the same way as your external recipients.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation | John Burton, Director Solution Management, SAP Interaction Center & Social CRM, SAP June 9, 2009
BI/Financials/HR/SAP Professional Journal/SCM – 
A small enhancement to the SAP E-Commerce text process allows you to make it easier to adjust static Web text, such as the text on buttons. This gives you the opportunity to implement a custom translation process that fits your individual requirements, enabling global companies to provide the same Web experience to all customers, regardless of language.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation February 10, 2009
BI/Financials/HR/SAP Professional Journal/SCM – 
Find out how to easily customize the content of outbound email campaigns. You can use this technique to control the content of your outbound email messages based on any business partner field or marketing attribute.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation December 15, 2008
BI/Financials/HR/SAP Professional Journal/SCM – 
SAP CRM Marketing allows you to filter your business partner database to send email campaigns to any target group. Learn how to create custom filters so that you can segment contacts based on virtually any selection criteria.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation August 15, 2008
BI/Financials/HR/SAP Professional Journal/SCM – 
Find out how to quickly determine who was included in the distribution list for an outbound email campaign.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation July 15, 2008
BI/Financials/HR/SAP Professional Journal/SCM – 
Here is a simple way to delete unneeded business partner records from your SAP CRM system.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation May 15, 2008
BI/Financials/HR/SAP Professional Journal/SCM – 
SAP CRM Marketing allows you to send email campaigns to large numbers of contacts, who may be located in different countries. Learn how to control the language of outbound marketing campaigns so that contacts receive the email messages in their preferred languages.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation January 15, 2008
BI/Financials/HR/SAP Professional Journal/SCM – 
In SAP systems, custom lookup tables store associations between code values and names. Learn how you can simplify your SAP CRM system by combining all your lookup tables into a single, generic table. Also, see how you can use this single table to avoid hard coding and to make SAP CRM more flexible.

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by William R. Pritchett, Senior Business Process Engineer, Dow Corning Corporation July 15, 2007
BI/Financials/HR/SAP Professional Journal/SCM – 
– Take a look at the process Dow Corning used to migrate from its Siebel CRM system to SAP CRM 2005. Learn what you need to be aware of during the process, particularly during data migration, and see how Dow Corning used online training to handle change management issues.