Customer Engagement & Commerce: Case study: 5 ways an SAP Hybris Commerce and SAP Hybris Marketing implementation improved customer service at National Vision

  • by Hillary Bliss, National Vision
  • March 11, 2019
Learn how National Vision is enhancing customer experience online and offline through improved e-commerce and marketing systems.

Learn how National Vision — one of the largest optical retail companies — is enhancing customer experience online and offline through improved e-commerce and marketing systems. Hear firsthand how the company has unified customer data, both online and in store; created a more seamless customer experience; and constructed a foundation that enables greater flexibility and agility in marketing and buying in the future. Gain insight into:

  • Crucial lessons learned in scoping a concurrent implementation strategy, such as how to determine whether SAP Data Hub is the right choice for integration  
  • 5 ways the customer experience changed at National Vision with SAP Hybris, including more personalized content online and in CRM touchpoints, and an increased number of relevant touchpoints
  • How National Vision’s organization is changing to take advantage of the SAP Hybris platform

Hillary Bliss

See more by this author


Comments

No comments have been submitted on this article. 


Please log in to post a comment.

To learn more about subscription access to premium content, click here.