SAP Internet Sales (R/3 Edition)

Extend Your Sales Processes to the Web

  • by Birgit Starmanns, Senior Director, Solution Marketing, EPM and Finance Solutions, SAP
  • September 1, 2003
Web Shop, part of SAP Internet Sales, uses existing R/3 SD data and configuration to help you set up a Web storefront. The author describes the capabilities of this system and shows what you need to build your own online store.

SAP Internet Sales (R/3 Edition) provides companies with an e-commerce platform that turns the Internet into a profitable sales and interaction channel, without the need for a CRM deployment. It uses the business data and processes that are already defined in your existing SAP R/3 SD (Sales and Distribution) implementation. Established sales processes are extended to the Internet, so Web orders are incorporated into the standard fulfillment and financial processes, helping to create a full end-to-end, order-to-cash process.

Built on Java technology, SAP Internet Sales (R/3 Edition) supports both business-to-business (B2B) and business-to- consumer (B2C) scenarios. In a B2B scenario, the information, relationships, and processes that you have already built around your customer base are extended to the Internet. Figure 1 shows an example of a product catalog displayed in the delivered B2B template of Web Shop. In a B2C scenario, you can allow first-time customers to self-register, immediately place an order, and make credit-card payments. Predefined templates for each scenario provide an out-of-the-box Internet site that you can change to meet your process flow and corporate-branding requirements.

SAP Internet Sales (R/3 Edition) is aimed at companies who want to implement an integrated e-commerce solution, but who are not ready for a full CRM implementation.1 Small-to-midsized companies, as well as subsidiaries and divisions of large companies, are the most likely candidates for this solution. The SAP team members who focus on SD configuration and master data, as well as e-commerce teams, will benefit most from this article. See the sidebar, “SAP Internet Sales (R/3 Edition) Prerequisites and Architecture,” on page 9 to learn how you can use your existing investment in SAP R/3 on the Internet.

I will discuss how SAP Internet Sales (A B2B product catalog shown in Web ShopR/3 Edition) supports a B2B Internet storefront for your company. I will focus on the business processes available on the Internet for a business-to-business scenario, which allows you to use your existing customer data and configuration. I will also provide an overview of the additional data setup for enabling the Web as a sales channel that is integrated with SAP R/3.

Figure 1
A B2B product catalog shown in Web Shop

Birgit Starmanns

Birgit Starmanns is a senior director in solution marketing at SAP for EPM (Enterprise Performance Management) and Finance solutions. Birgit has more than 20 years of experience across solution marketing, solution management, strategic customer communities, and consulting. Her functional experience is in finance, including core SAP ERP and enterprise performance management, as well as customer relationship management, which has allowed her to focus on the integration of cross-functional business processes. Prior to joining SAP, she was a principal in management consulting organizations, redesigning business processes and implementing SAP R/3 and R/2 for numerous Fortune 500 and SME companies, with a focus on management accounting. Birgit holds a BA and an MBA from the College of William and Mary.

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