Kaushik Choudhury explains the salient features of the SAP Screen Personas 3.0 along with the configuration required to implement it. He uses a few real-life business requirements to illustrate the way a business can leverage SAP Screen Personas to enrich the user experience and drive efficiency. SAP has a number of approaches to enrich the user experience, and each one is suited for a specific business and mobility requirement. It is vital that proper due diligence is been done to select the best approach suited for the requirement. Personas come as a free add-on from SAP and are one of the most overlooked features by businesses.